E-commerce All projects
Boomcoeur.
Upcycling for hype kids & cool parents
Enhancements and optimizations of the Shopify store for an upcycling brand made in France.
(01) The project
The overview.
Boomcoeur creates one-of-a-kind pieces for children in Montreuil from forgotten clothes and fabrics — a joyful wardrobe, made in France, inspired by the 80s and 90s. I worked on the brand's Shopify store: theme enhancements, interface adjustments and optimizations to streamline the purchase journey, while respecting the brand's strongly assertive visual world.
(02) Features
- Shopify store: e-shop, collections, co-creations
- Liquid theme enhancements
- Purchase journey optimization
- Capsule collections highlighted
- Editorial pages: Boom'story, Boom'team
- Reassurance banners (guaranteed delivery)
- Responsive and mobile-readable
- Faithful respect for the brand's visual identity
(03) Architecture
The technical stack.
Platform
01Shopify with a custom Liquid theme
Interventions
02Interface enhancements and bespoke sections
Optimization
03Streamlined purchase journey and mobile readability
Identity
04The brand's colorful world and tone respected to the letter